Joel Pattison

I am senior strategist at mStoner, a firm that provides strategy, research, branding, website redesign and digital marketing services for higher education. As senior strategist I lead project teams that develop solutions for our clients.

Prior to mStoner, I was the Director of Web Communication at UVa's McIntire School of Commerce where it was my job to provide leadership and direction for the School’s website, blogs, microsites, web applications and social media. I was the creative, content, and technology lead for all of McIntire’s public websites.

I also served as the Associate Director for Creative Services at William & Mary in Williamsburg, Virginia. I directed team of professional designers, photographers and project managers that accomplished a wide variety of award-winning creative and technical projects. I served as a member of the Creative Services management team and played central role in large-scale reorganization that created a modern communication unit for the university. My last endeavor at William & Mary was chairing the design sub-committee of the university's visual identity project.

I've been building websites on a freelance basis for more than fifteen years. I work with clients to conceive, design and implement custom sites based on industry-standard content management systems (such as WordPress and Drupal). My clients include educational institutions, restaurants, consulting firms, non-profits, a jazz guitarist, a state senator, and a wine importer.

When I’m not working I enjoy spending time outside—particularly camping at the beach or hiking through the mountains of Virginia. I’ve never met a National Park I didn't like—one day I hope to visit all 59.